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Why We Buy: The Science of Shopping--Updated and Revised for the Internet, the Global Consumer, and Beyond Paperback - 2008
by Paco Underhill
Is there a method to the madness when it comes to shopping? Hailed by the "San Francisco Chronicle" as "a Sherlock Holmes for retailers," author and CEO Underhill answers with a definitive "yes" in this witty, eye-opening report on the nation's ever-evolving consumer culture.
Summary
Revolutionary retail guru Paco Underhill is back with a completely revised edition of his classic, witty bestselling book on our ever-evolving consumer culture -- full of fresh observations and important lessons from the cutting edge of retail, which is taking place in the world's emerging markets. New material includes:
The latest trends in online retail -- what retailers are doing right and what they're doing wrong -- and how nearly every Internet retailer from iTunes to Amazon can drastically improve how it serves its customers.
A guided tour of the most innovative stores, malls and retail environments around the world -- almost all of which are springing up in countries where prosperity is new. An enormous indoor ski slope attracts shoppers to a mall in Dubai; an uber luxurious Sao Paolo department store provides its customers with personal shoppers; a mall in South Africa has a wave pool for surfing.
The new Why We Buy is an essential guide -- it offers advice on how to keep your changing customers and entice new and eager ones.
The latest trends in online retail -- what retailers are doing right and what they're doing wrong -- and how nearly every Internet retailer from iTunes to Amazon can drastically improve how it serves its customers.
A guided tour of the most innovative stores, malls and retail environments around the world -- almost all of which are springing up in countries where prosperity is new. An enormous indoor ski slope attracts shoppers to a mall in Dubai; an uber luxurious Sao Paolo department store provides its customers with personal shoppers; a mall in South Africa has a wave pool for surfing.
The new Why We Buy is an essential guide -- it offers advice on how to keep your changing customers and entice new and eager ones.
Details
- Title Why We Buy: The Science of Shopping--Updated and Revised for the Internet, the Global Consumer, and Beyond
- Author Paco Underhill
- Binding Paperback
- Edition UPD REV
- Pages 320
- Volumes 1
- Language ENG
- Publisher Simon & Schuster, New York
- Date 2008-12-30
- Features Index, Price on Product - Canadian
- ISBN 9781416595243 / 1416595244
- Weight 0.65 lbs (0.29 kg)
- Dimensions 8.3 x 5.4 x 0.9 in (21.08 x 13.72 x 2.29 cm)
- Library of Congress subjects Consumer behavior, Marketing research
- Library of Congress Catalog Number 2010483248
- Dewey Decimal Code 658.834
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