No Lie: Truth Is the Ultimate Sales Tool Paperback - 2006
by Barry Maher
Sales trainer Maher shares his tips for selling far more, faster, and easier by telling the whole truth about a product.
First line
From the rear cover
Afraid to talk to your customers about the potential negatives of your product or service? After you read "No Lie--Truth Is the Ultimate Sales Tool," you won't be able to keep your mouth shut."" This straight-talking primer for sales professionals introduces a powerful new approach to winning customers' trust instantly and selling more, more, "more!" And not just down the road but right now, in the account today.
Drawing upon his years of experience working with, Verizon, Budget Rent a Car, American Express, PepsiCo, and other top shops worldwide, sales guru Barry Maher shows you how to turn negatives into positive selling points, or even bragging points. Using entertaining, enlightening and even humorous "examples, anecdotes, case studies and pontifications," he details six proven strategies for turning lemons into lemonade. You'll learn how to: Win customer trust, instantly, by telling the whole truth about a product Transform negatives into powerful selling points Compare your product's shortcomings with a competitor's strengths and come out on top Prove to your customers how perceived negatives translate into superior performance and greater satisfaction
Details
- Title No Lie: Truth Is the Ultimate Sales Tool
- Author Barry Maher
- Binding Paperback
- Pages 192
- Volumes 1
- Language ENG
- Publisher Barry Maher & Associates
- Date 2006-11-03
- ISBN 9780978732134 / 0978732138
- Weight 0.55 lbs (0.25 kg)
- Dimensions 8.5 x 5.5 x 0.44 in (21.59 x 13.97 x 1.12 cm)
- Dewey Decimal Code 658.85
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No Lie: Truth Is the Ultimate Sales Tool
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