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Digital Marketing Analytics: Making Sense of Consumer Data in a Digital World
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Digital Marketing Analytics: Making Sense of Consumer Data in a Digital World Paperback - 2018

by Chuck Hemann; Ken Burbary

Details

  • Title Digital Marketing Analytics: Making Sense of Consumer Data in a Digital World
  • Author Chuck Hemann; Ken Burbary
  • Binding Paperback
  • Pages 272
  • Volumes 1
  • Language ENG
  • Publisher Que
  • Date 2018-05-09
  • Illustrated Yes
  • Features Bibliography, Index, Maps
  • ISBN 9780789759603 / 0789759608
  • Weight 0.8 lbs (0.36 kg)
  • Dimensions 9 x 6 x 0.5 in (22.86 x 15.24 x 1.27 cm)
  • Library of Congress subjects Marketing - Management, Internet marketing
  • Library of Congress Catalog Number 2018932445
  • Dewey Decimal Code 658.872

About the author

Chuck Hemann, Managing Director of Analytics/Head of Digital Analytics for W2O, has spent the past 14 years providing strategic counsel on digital analytics, measurement, online reputation, and social media. He was previously Global Director of Digital and Paid Media Analytics at Intel Corporation. He has worked with global brands from Intel to P&G to Verizon.

Ken Burbary, Consultant and Digital Marketing Professor at Cornell Johnson Graduate School of Management, has 20+ years of online marketing and advertising experience, including a deep background in digital and social media. He served as VP - Group Director, Strategy and Analysis at Digitas, working with global brands from American Express and Bank of America to P&G and GM.

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Digital Marketing Analytics : Making Sense of Consumer Data in a Digital World

Digital Marketing Analytics : Making Sense of Consumer Data in a Digital World

by Chuck Hemann; Ken Burbary

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Digital Marketing Analytics: Making Sense of Consumer Data in a Digital World (Que Biz-Tech)
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Digital Marketing Analytics: Making Sense of Consumer Data in a Digital World (Que Biz-Tech)

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Digital Marketing Analytics : Making Sense of Consumer Data in a Digital World
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Digital Marketing Analytics: Making Sense of Consumer Data in a Digital World (Que Biz-Tech)
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