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Scientific Advertising
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Scientific Advertising Paperback -

by Claude C. Hopkins

Details

  • Title Scientific Advertising
  • Author Claude C. Hopkins
  • Binding Paperback
  • Pages 112
  • Volumes 1
  • Language ENG
  • Publisher Dover Publications
  • ISBN 9780486836058 / 0486836053
  • Weight 0.3 lbs (0.14 kg)
  • Dimensions 7.8 x 5 x 0.4 in (19.81 x 12.70 x 1.02 cm)
  • Library of Congress subjects Advertising
  • Library of Congress Catalog Number 2019009797
  • Dewey Decimal Code 659.1

About the author

Claude C. Hopkins (1866-1932) ranks among the advertising industry's greatest pioneers. A brilliant copywriter, he was earning more than $150,000 a year from the Chicago advertising agency Lord & Thomas in the decade before World War I. Hopkins used new techniques like risk-free trials and money-back guarantees to promote many of the firms he worked for, including Swift & Company, Quaker Oats, Palmolive Soap, and Pepsodent.

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Scientific Advertising
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Scientific Advertising

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Scientific Advertising
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Scientific Advertising

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Scientific Advertising

Scientific Advertising

by Claude Hopkins

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ISBN 10 / ISBN 13
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Paperback / softback. New. New Book; Fast Shipping from UK; Not signed; Not First Edition; "Nobody should be allowed to have anything to do with advertising until he has read this book seven times. It changed the course of my life." -- Advertising legend David Ogilvy Scientific Advertising begins with a simple decla
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Scientific Advertising

Scientific Advertising

by Claude C. Hopkins

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SCIENTIFIC ADVERTISING

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SCIENTIFIC ADVERTISING
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SCIENTIFIC ADVERTISING

by Hopkins, Claude

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Scientific Advertising

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