Description:
New Riders, 2007. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,350grams, ISBN:9780321426772
Stock Photo: Cover May Be Different
Zag: The #1 Strategy of High-Performance Brands Paperback - 2006 - 1st Edition
by Marty Neumeier
From the rear cover
"When everybody zigs, zag," says Marty Neumeier in this fresh view of brand strategy. ZAG follows the ultra-clear "whiteboard overview" style of the author's first book, THE BRAND GAP, but drills deeper into the question of how brands can harness the power of differentiation. The author argues that in an extremely cluttered marketplace, traditional differentiation is no longer enough--today companies need "radical differentiation" to create lasting value for their shareholders and customers. In an entertaining 3-hour read you'll learn: - why me-too brands are doomed to fail
- how to "read" customer feedback on new products and messages
- the 17 steps for designing "difference" into your brand
- how to turn your brand's "onliness" into a "trueline" to drive synergy
- the secrets of naming products, services, and companies
- the four deadly dangers faced by brand portfolios
- how to "stretch" your brand without breaking it
- how to succeed at all three stages of the competition cycle From the back cover:
In an age of me-too products and instant communications, keeping up with the competition is no longer a winning strategy. Today you have to out-position, out-maneuver, and out-design the competition. The new rule? When everybody zigs, zag. In his first book, THE BRAND GAP, Neumeier showed companies how to bridge the distance between business strategy and design. In ZAG, he illustrates the number-one strategy of high-performance brands--radical differentiation. ZAG is an AIGA Design Press book, published under Peachpit's New Riders imprint in partnership with AIGA. For a quick peek inside ZAG, go to www.zagbook.com.
- how to "read" customer feedback on new products and messages
- the 17 steps for designing "difference" into your brand
- how to turn your brand's "onliness" into a "trueline" to drive synergy
- the secrets of naming products, services, and companies
- the four deadly dangers faced by brand portfolios
- how to "stretch" your brand without breaking it
- how to succeed at all three stages of the competition cycle From the back cover:
In an age of me-too products and instant communications, keeping up with the competition is no longer a winning strategy. Today you have to out-position, out-maneuver, and out-design the competition. The new rule? When everybody zigs, zag. In his first book, THE BRAND GAP, Neumeier showed companies how to bridge the distance between business strategy and design. In ZAG, he illustrates the number-one strategy of high-performance brands--radical differentiation. ZAG is an AIGA Design Press book, published under Peachpit's New Riders imprint in partnership with AIGA. For a quick peek inside ZAG, go to www.zagbook.com.
Details
- Title Zag: The #1 Strategy of High-Performance Brands
- Author Marty Neumeier
- Binding Paperback
- Edition number 1st
- Edition 1
- Pages 192
- Volumes 1
- Language ENG
- Publisher New Riders Publishing, Berkeley
- Date 2006-09-01
- Illustrated Yes
- Features Price on Product - Canadian
- ISBN 9780321426772 / 0321426770
- Weight 0.65 lbs (0.29 kg)
- Dimensions 7.9 x 5.3 x 0.5 in (20.07 x 13.46 x 1.27 cm)
- Library of Congress subjects Brand name products, Brand name products - Planning
- Library of Congress Catalog Number 2006286727
- Dewey Decimal Code 658.8
About the author
More Copies for Sale
Stock Photo: Cover May Be Different
Zag: The Number-One Strategy of High-Performance Brands
by Neumeier, Marty
- Used
- Paperback
- Condition
- Used
- Binding
- Paperback
- ISBN 10 / ISBN 13
- 9780321426772 / 0321426770
- Quantity Available
- 1
- Seller
-
Lincoln, Lincolnshire, United Kingdom
- Item Price
-
$13.89$17.16 shipping to USA
Show Details
Item Price
$13.89
$17.16
shipping to USA
Stock Photo: Cover May Be Different
Zag: The Number One Strategy of High-Performance Brands
by Neumeier, Marty
- Used
- Condition
- Used - Very Good
- ISBN 10 / ISBN 13
- 9780321426772 / 0321426770
- Quantity Available
- 1
- Seller
-
Waltham, Massachusetts, United States
- Item Price
-
$10.72$3.00 shipping to USA
Show Details
Description:
New Riders. Used - Very Good. . . All orders guaranteed and ship within 24 hours. Your purchase supports More Than Words, a nonprofit job training program for youth, empowering youth to take charge of their lives by taking charge of a business.
Item Price
$10.72
$3.00
shipping to USA
ZAG: The #1 Strategy of High-Performance Brands (One-Off)
by Neumeier, Marty
- Used
- Very Good
- Paperback
- Condition
- Used - Very Good
- Binding
- Paperback
- ISBN 10 / ISBN 13
- 9780321426772 / 0321426770
- Quantity Available
- 5
- Seller
-
GORING BY SEA, West Sussex, United Kingdom
- Item Price
-
$15.78$11.53 shipping to USA
Show Details
Description:
Paperback. Very Good.
Item Price
$15.78
$11.53
shipping to USA
ZAG: The #1 Strategy of High-Performance Brands (One-Off)
by Neumeier, Marty
- Used
- Good
- Paperback
- Condition
- Used - Good
- Binding
- Paperback
- ISBN 10 / ISBN 13
- 9780321426772 / 0321426770
- Quantity Available
- 3
- Seller
-
GORING BY SEA, West Sussex, United Kingdom
- Item Price
-
$15.78$11.53 shipping to USA
Show Details
Description:
Paperback. Good.
Item Price
$15.78
$11.53
shipping to USA
ZAG: The #1 Strategy of High-Performance Brands (One-Off)
by Neumeier, Marty
- Used
- Acceptable
- Paperback
- Condition
- Used - Acceptable
- Binding
- Paperback
- ISBN 10 / ISBN 13
- 9780321426772 / 0321426770
- Quantity Available
- 3
- Seller
-
GORING BY SEA, West Sussex, United Kingdom
- Item Price
-
$15.78$11.53 shipping to USA
Show Details
Description:
Paperback. Acceptable.
Item Price
$15.78
$11.53
shipping to USA
Stock Photo: Cover May Be Different
ZAG The Number One Strategy of High-Performance Brands
by Neumeier, Marty
- Used
- Fine
- Paperback
- Condition
- Used - Fine
- Binding
- Paperback
- ISBN 10 / ISBN 13
- 9780321426772 / 0321426770
- Quantity Available
- 1
- Seller
-
Cambridge, Massachusetts, United States
- Item Price
-
$12.00$3.50 shipping to USA
Show Details
Description:
New Riders. Fine. 2006. Softcover. 0321426770 . Laminated stiff wraps with flaps. B/w illus.; 8vo 8" - 9" tall; 192 pp .
Item Price
$12.00
$3.50
shipping to USA
Stock Photo: Cover May Be Different
Zag: The Number One Strategy of High-Performance Brands
by Neumeier, Marty
- Used
- Paperback
- Condition
- Used: Good
- Edition
- 1
- Binding
- Paperback
- ISBN 10 / ISBN 13
- 9780321426772 / 0321426770
- Quantity Available
- 1
- Seller
-
HOUSTON, Texas, United States
- Item Price
-
$16.71FREE shipping to USA
Show Details
Description:
New Riders, 2006-09-20. 1. paperback. Used: Good.
Item Price
$16.71
FREE shipping to USA
Stock Photo: Cover May Be Different
Zag: The Number One Strategy of High-Performance Brands
by Neumeier, Marty
- New
- Condition
- New
- ISBN 10 / ISBN 13
- 9780321426772 / 0321426770
- Quantity Available
- 4
- Seller
-
Benton Harbor, Michigan, United States
- Item Price
-
$21.32$3.99 shipping to USA
Show Details
Description:
New Riders. New. BRAND NEW, GIFT QUALITY! NOT OVERSTOCKS OR MARKED UP REMAINDERS! DIRECT FROM THE PUBLISHER!
Item Price
$21.32
$3.99
shipping to USA
Stock Photo: Cover May Be Different
Zag: The Number One Strategy of High-Performance Brands
by Neumeier, Marty
- Used
- Condition
- UsedVeryGood
- ISBN 10 / ISBN 13
- 9780321426772 / 0321426770
- Quantity Available
- 1
- Seller
-
Bensalem, Pennsylvania, United States
- Item Price
-
$30.92FREE shipping to USA
Show Details
Description:
UsedVeryGood. Minor shelf wear
Item Price
$30.92
FREE shipping to USA
Stock Photo: Cover May Be Different
Zag: The Number One Strategy of High-Performance Brands
by Neumeier, Marty
- Used
- Condition
- UsedVeryGood
- ISBN 10 / ISBN 13
- 9780321426772 / 0321426770
- Quantity Available
- 1
- Seller
-
Philadelphia, Pennsylvania, United States
- Item Price
-
$30.92FREE shipping to USA
Show Details
Description:
UsedVeryGood. signs of little wear on the cover.
Item Price
$30.92
FREE shipping to USA