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Breakthrough Marketing Plans: How to Stop Wasting Time and Start Driving Growth
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Breakthrough Marketing Plans: How to Stop Wasting Time and Start Driving Growth Paperback - 2012

by Tim Calkins

Details

  • Title Breakthrough Marketing Plans: How to Stop Wasting Time and Start Driving Growth
  • Author Tim Calkins
  • Binding Paperback
  • Edition 2nd ed. 2012
  • Pages 248
  • Volumes 1
  • Language ENG
  • Publisher Palgrave MacMillan
  • Date 2012-12-21
  • Illustrated Yes
  • Features Illustrated, Index, Price on Product - Canadian, Table of Contents
  • ISBN 9780230340336 / 0230340334
  • Weight 0.85 lbs (0.39 kg)
  • Dimensions 9.1 x 6.1 x 0.6 in (23.11 x 15.49 x 1.52 cm)
  • Library of Congress subjects Marketing - Planning, BUSINESS & ECONOMICS / Marketing / General
  • Library of Congress Catalog Number 2012022501
  • Dewey Decimal Code 658.802

About the author

TIM CALKINS is Clinical Professor of Marketing at Northwestern University's Kellogg School of Management, USA. He teaches marketing strategy, biomedical marketing and branding. He is the author of Breakthrough Marketing Plans (Palgrave Macmillan, 2008) and co-editor of Kellogg on Branding (John Wiley & Sons, 2005). Prior to joining the Kellogg faculty, Tim spent 11 years at Kraft Foods leading businesses including A.1. Steak Sauce, Kraft BBQ sauce, Miracle Whip and Taco Bell Home Originals. In addition to teaching at Kellogg, Tim works with major corporations around the world on marketing strategy and branding issues. He is managing director of Class 5 Consulting, a marketing strategy firm. Tim is frequently cited by the media; he has been quoted in publications including BusinessWeek, Newsweek, The Financial Times, The Wall Street Journal and The New York Times. He has appeared on NBC, CBS, ABC, Fox, and CNBC.

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Breakthrough Marketing Plans: How to Stop Wasting Time and Start Driving Growth
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Breakthrough Marketing Plans: How to Stop Wasting Time and Start Driving Growth

by Calkins, Tim

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Breakthrough Marketing Plans: How to Stop Wasting Time and Start Driving Growth

by Calkins, Tim

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Breakthrough Marketing Plans : How to Stop Wasting Time and Start Driving Growth
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Breakthrough Marketing Plans : How to Stop Wasting Time and Start Driving Growth

by Tim Calkins

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Breakthrough Marketing Plans : How to Stop Wasting Time and Start Driving Growth

Breakthrough Marketing Plans : How to Stop Wasting Time and Start Driving Growth

by Tim Calkins

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ISBN 10 / ISBN 13
9780230340336 / 0230340334
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Breakthrough Marketing Plans : How to Stop Wasting Time and Start Driving Growth

Breakthrough Marketing Plans : How to Stop Wasting Time and Start Driving Growth

by Tim Calkins

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ISBN 10 / ISBN 13
9780230340336 / 0230340334
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Breakthrough Marketing Plans: How to Stop Wasting Time and Start Driving Growth

Breakthrough Marketing Plans: How to Stop Wasting Time and Start Driving Growth

by Calkins, Tim

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Breakthrough Marketing Plans : How to Stop Wasting Time and Start Driving Growth
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Breakthrough Marketing Plans : How to Stop Wasting Time and Start Driving Growth

by Calkins, Tim

  • Used
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ISBN 10 / ISBN 13
9780230340336 / 0230340334
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Breakthrough Marketing Plans: How to Stop Wasting Time and Start Driving Growth
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Breakthrough Marketing Plans: How to Stop Wasting Time and Start Driving Growth

by Calkins, Tim

  • Used
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Edition
2nd ed. 2012
Binding
Paperback
ISBN 10 / ISBN 13
9780230340336 / 0230340334
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Breakthrough Marketing Plans: How to Stop Wasting Time and Start Driving Growth
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Breakthrough Marketing Plans: How to Stop Wasting Time and Start Driving Growth

by Tim Calkins

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ISBN 10 / ISBN 13
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Breakthrough Marketing Plans : How to Stop Wasting Time and Start Driving Growth
Stock Photo: Cover May Be Different

Breakthrough Marketing Plans : How to Stop Wasting Time and Start Driving Growth

by Calkins, Tim

  • Used
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ISBN 10 / ISBN 13
9780230340336 / 0230340334
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